Founded by lifelong cat-lover, Carrie Van Wert, a former Purina Pet Care Innovation Network award winner, Giddy Kitty was created to bring more joy, enrichment, and instinct-led play into the everyday lives of cats. Carrie previously founded Kitty Sift, a healthier alternative to the plastic litter box, and after selling Kitty Sift, she knew there was still more to do for cats.

Inspired by her own cats, her family, and her volunteer work with the Animal Humane Society, Carrie set out to reimagine how cats play. The result? Innovative products designed to inspire joy and curiosity, keeping cats engaged, enriched, and giddy with delight!